Email marketing is by far becoming the (most) effective method for any business to connect with both existing and potential customers. Traditional advertising methods are far from dead but the power of the simple email cannot be ignored simply.
Printed mailings, orthodox billboard advertising, radio or TV broadcasting all have their own advantages, but not one of them can combine as many advantages as email marketing.
With limited marketing dollars in your small/medium business budget, you always want to make sure that you’re spending your money and time effectively on effective marketing solutions available. Digital world is the solar system of marketing and email marketing is the earth of that system.
Many small-medium size business ignore this medium of communication simply because they don’t know about it or they think that people uses only social media to communicate. But that leads them to no where near to get RoI that business always needed.